Ok after my first serious rant, I want to mention something which happened to me the other day, isn't advertising getting totally out of hand?

 While browsing in the local supermarket the other lunch time, my friend and I spotted that they had "Egg Mayo" & "Ultimate Egg Mayo". 

"What do you think makes it Ultimate?" I asked?

"Maybe it's made with special eggs", he replied.

"Maybe they are eggs from a dog", says I...

And there we left it. 

I would love to know what makes it so much better but I don't want to spend the considerably extra money to find out.  Disappointment is a terrible thing.